Alex Iwobi becomes LG Electronics' official brand ambassador after signing deal with the firm

WORLD Cup-bound Arsenal and Super Eagles midfielder Alex Iwobi has signed a deal with household goods manufacturer LG Electronics making him the company's official brand ambassador.

Yesterday, Iwobi, 22, who has just finished a good season with Arsenal and is soon due to report to the Super Eagles camp, penned the deal with the electronics giants. Mohammed Fouani and Hari Elluru signed the deal, which will involve the player promoting their goods worldwide, on behalf of the company.

Taeick Son, the managing director of LG Electronics West Africa Operations, said: “The choice of Alex Iwobi went through a thorough process and in the end we zeroed in on him, going by his antecedent in the field of play and most importantly how he is generally perceived as a player around the globe. We have no doubt whatsoever that he is the right face to represent the brand and at the end he would do us all proud."

Iwobi added: “For me this is a rare privilege and honour to be the brand ambassador of a renowned electronics giant as LG Electronics. I must say I am indeed happy and I will continue to do my best in the field of play which obviously was what attracted the brand to me in the first place.

"Secondly, as an ambassador of the brand, I will continue to perform in ways that connect with the performance of the brand in millions of homes.”

Mr Fouani, the managing director of Fouani Nigeria, said: “I am particularly happy this deal has been sealed today which for us brings in a unique opportunity for both Alex Iwobi as our ambassador and LG Electronics as the brand. This collaboration would obviously pay off in the long run.”

Iwobi is due to report to the Super Eagles camp on May 22 in Uyo when it opens and then participate in a friendly game against the Democratic Republic of Congo in Port Harcourt on May 29.  He will then feature for Nigeria against England at Wembley on June before heading off with the Eagles to the World Cup in Russia.